Building a Successful Dental Practice
The world today is changing and I see it in the dental profession.
I’ve been very involved in the dental profession over the years and still am very much involved in the dental profession.
I see it in the medical profession as well – we’re losing the caring and it’s becoming a colder environment as far as healthcare.
The Four C’s of a Successful Dental Practice
I’ve always stressed to our patients, and to our staff particulary, to always remember the 4 C’s.
The first C is that you’ve got to be competent – you’ve got to be good at what you do.
You’ve got to be the best in your game – you have to walk the talk – not just say that you’re a good dentist or that you’re a good hygienist or a good assistant.
The second C is that you’ve got to make the patients comfortable.
The next C that I think is really important is that you have to be able to communicate.
You’ve got to help patients to understand what problems they have.
And the last C is that you’ve got to CARE.
In this practice, we’ve always felt that you want to treat your patients as if they were members of your family – would you do the same if they were a family member?
In this practice, we meet probably about 95% of all the patients’ needs. We’re able to effectively do that, and do it very well, while making it very comfortable for the patient.
Creating a Great Office Atmosphere
We have a unique setting, here in Elizabethtown and Lancaster.
When you walk through the door you know that this is different – you know that it’s warm – it has a very caring feeling, it’s well maintained.
When you go up to the front desk, it’s a very friendly voice – they welcome you and they know your name and there’s people that care about you here.
You’re not just treating teeth, you’re treating that person and that person is attached to their teeth. You always have to remember that.
The part I enjoy the most is getting to know people. Our patients are like family to me.